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At Smartly Financial Services, we specialize in helping individuals, families, and small businesses make smart financial decisions that lead to long-term security. Whether you’re planning for retirement, protecting your loved ones, or building a legacy, we’re here to guide you with personalized strategies that work, help you protect and multiply your wealth.

We offer financial solutions for every stage of life:

💼 Free Financial Education and Consultation – Get expert advice tailored to your goals. We offer free consultations to help you protect your savings, grow your wealth, and plan for long-term success.  Learn how money works and how to make smart, informed decisions. Our online and in-person classes cover budgeting, saving, investing, and more, empowering you to take control of your financial future.  Learn here how to Save Money | The Bucket Strategy

🛡️ Life Insurance with Living Benefits – GET QUOTES HERE  – Get coverage that supports you during life’s toughest moments—like serious illness, injury, or chronic conditions such as Alzheimer’s or dementia. Learn more here about Life insurance with Living Benefits

🎓 College Planning – Prepare for your children’s education without the stress of student loans. We help you build a smart, tax-efficient plan. Find more information about College costs here

🏖️ Tax-Free Retirement – Retire with peace of mind. Our strategies use Indexed Universal Life (IUL) insurance to grow your money tax-free, with no risk of market loss.

💵 Dollarization & Asset Protection – Join Free Dollarization class -Protect your savings from inflation and currency risk by holding assets in U.S. dollars. Our proven strategies help keep your money secure and growing over time.

🏛️ Legacy Building – We help you build wealth and pass it on to future generations using smart, flexible strategies. One powerful tool we use is the Infinite Banking Concept.

Why Clients Trust Smartly

Smartly Financial Services is led by Lidiane P. Roman, a licensed financial planner who truly cares about helping people succeed. We partner with well-established insurance companies that have been in operation for over 175 years, providing our clients with peace of mind and dependable support. Whether you’re planning for your family’s future or growing your business, we’re here to guide you every step of the way.

📞 Schedule your free, no-pressure consultation by booking online or sending us a  WhatsApp message.

9 people bookmarked this listing
Lidiane Petry Roman 5.0 (7 reviews)
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Smartly Financial Services

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Offerings

Services

  • Free Financial Education - Money 101

    Money 101 is a beginner-friendly guide to personal finance, designed to help you take control of your money. It covers essential topics like budgeting, saving, managing debt, investing, and understanding credit scores — giving you the tools to make smart financial decisions and build a secure future.

  • Free Financial Consultation - 45 minutes meeting

    This free financial consultation is designed to better understand your current financial situation, learn about your goals and future objectives, and work together to create a personalized plan to help you achieve them.

  • College Planning

    College planning involves preparing financially for your child’s education by exploring smart strategies like Indexed Universal Life (IUL) insurance. IUL offers tax-advantaged growth and flexible access to funds, which can be used for college expenses without impacting financial aid eligibility. Starting early helps reduce future stress and ensures you're ready when the time comes.

  • Life Insurance with Living Benefit - 45 minutes Meeting

    This meeting is a chance to learn how life insurance with living benefits can support you and your family — both now and in the future. We’ll review your finances, explain how living benefits work (like access to funds during illness), and explore options that fit your goals. Our aim is to help you make informed, confident decisions for your peace of mind.

  • Tax-Free Retirement Plan

    Tax-Free Retirement – Peace of Mind for Your Future Retire with confidence knowing your money is growing safely and tax-free. Our Tax-Free Retirement strategy uses Indexed Universal Life (IUL) insurance to help you build wealth without the risks of market losses.

  • Dollarization & Asset Protection

    Dollarization & Asset Protection – Free Class Available! Worried about inflation or currency instability? Learn how to protect your savings by holding assets in U.S. dollars through our proven dollarization strategies.

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    FAQ

    What are “living benefits” in life insurance?

    Living benefits allow you to access a portion of your life insurance while you're still alive, in case of serious illness or injury.

    What is covered under Living Benefits?

    Living Benefits May Cover the Following Conditions: Terminal Illness Chronic Illness Critical Illnesses like: ALS (Lou Gehrig’s Disease) Aorta Graft Surgery* Aplastic Anemia* Blindness** Cancer*** Cystic Fibrosis* End-Stage Renal Failure Heart Attack Heart Valve Replacement* Major Organ Transplant Motor Neuron Disease* Stroke Sudden Cardiac Arrest* Critical Injuries Coma Paralysis Severe Burns Traumatic Brain Injury Cognitive Conditions Alzheimer’s Disease Lewy Body Dementia

    Why Choose FlexLife Indexed Universal Life?

    FlexLife is a powerful financial tool that combines life insurance protection with investment growth potential, without the risk of market losses.

    What will I learn in a financial education class?

    Financial education class is all about helping you understand how money works—in a simple, stress-free way. Whether you're just starting or looking to improve your current situation, I offer free, friendly workshops and one-on-one sessions to help you feel more confident with your finances. We’ll talk about things like: -How to get out of debt and stay out -How to save for retirement without risking your money in the market -How to protect your family with life insurance that can also help while you're still alive -How to plan for college or big life goals—without heavy taxes We also host special events, such as Wine, Women & Wealth, where women come together to connect, learn, and build their confidence around money in a relaxed and social setting. There’s no pressure, no sales pitch—just real education and support to help you take control of your financial future.

    Why Dollarize Your Money?

    Protecting Your Wealth with Smart International Strategies In a world of economic uncertainty, one strategy used by the wealthiest families in the U.S. is dollarization—the practice of saving and investing in U.S. dollars. But why is this so powerful, and how can it help you protect and grow your wealth? Dollarization means shifting your financial reserves from your local currency to U.S. dollars. This isn’t just about currency—it’s about stability, liquidity, and long-term protection. 🔒 Benefits of Dollarizing Your Money Protection Against Inflation: The U.S. dollar is one of the most stable currencies globally. Holding dollars helps shield your savings from local currency devaluation. Liquidity & Security: Dollar-based plans offer easy access to your money and are often protected from creditors and legal claims (especially in places like Florida, Texas, and the Cayman Islands). Tax Advantages: Indexed life insurance plans linked to the U.S. stock market (like the S&P 500) can grow tax-free and offer tax-free retirement income. Legacy Planning: These plans allow you to create a tax-free inheritance for your family, protected from market losses and legal disputes.

    What Is Dollarization?

    Dollarization means shifting your financial reserves from your local currency to U.S. dollars. This isn’t just about currency—it’s about stability, liquidity, and long-term protection.

    What is the Benefits of Dollarizing Your Money?

    Protection Against Inflation: The U.S. dollar is one of the most stable currencies globally. Holding dollars helps shield your savings from local currency devaluation. Liquidity & Security: Dollar-based plans offer easy access to your money and are often protected from creditors and legal claims (especially in places like Florida, Texas, and the Cayman Islands). Tax Advantages: Indexed life insurance plans linked to the U.S. stock market (like the S&P 500) can grow tax-free and offer tax-free retirement income. Legacy Planning: These plans allow you to create a tax-free inheritance for your family, protected from market losses and legal disputes.

    How Indexed Universal Life (IUL) Works?

    Your money grows based on the U.S. stock market (like the S&P 500). You benefit from market gains but are protected from losses (floor of 0%, cap around 10–11%). You can access your money during your lifetime, and your heirs receive a tax-free benefit. 🛡️ Real-Life Example A 55-year-old client invested $500,000 in a dollarized plan. In just 4 years, they had 100% liquidity, and their heirs were guaranteed $1.4 million in tax-free benefits.

    What is the Infinite Banking Concept?

    A way to grow your money through specially designed life insurance policies. You can access your funds tax-free, protect your legacy from market ups and downs, and keep full control over your finances. It’s like becoming your own bank, with the freedom to use your money when and how you want.

    How does the Infinite Banking Concept work?

    It works by using a specially designed life insurance policy that builds cash value over time. You can borrow against this value for things like investments, emergencies, or major purchases, without going through a bank.

    Is the money I borrow from my policy taxed?

    No. When you borrow from your policy, it’s considered a loan, so it’s not taxed. This allows you to access your money tax-free while your policy continues to grow.

    What makes this different from a regular savings account or investment?

    Unlike traditional savings or investments, your money in an Infinite Banking policy grows steadily, is protected from market losses, and can be accessed without penalties or taxes. Plus, you’re in control, not a bank or financial institution.

    Who is Infinite Banking best suited for?

    It’s great for individuals, families, and business owners who want more control over their finances, build long-term wealth, and create a legacy for future generations.

    What is the Bucket Strategy for Saving Money?

    The Bucket Strategy is a simple and effective way to organize your finances by dividing your money into separate “buckets,” each with a specific purpose. Typically, these buckets include: - Short-Term Bucket – For everyday expenses and emergencies. - Mid-Term Bucket – For upcoming goals like vacations, home repairs, or education. - Long-Term Bucket – For retirement and long-term investments. This approach helps you stay prepared for unexpected costs, avoid debt, and build financial stability over time. It’s a smart way to save with clarity and confidence.

    Tips to Boost Your Credit Score

    - Pay Bills on Time Your payment history is the biggest factor in your credit score. Set reminders or automate payments to avoid late fees. - Keep Credit Utilization Low Try to use less than 30% of your available credit. For example, if your credit limit is $1,000, keep your balance under $300. - Don’t Close Old Accounts Older accounts help build your credit history. Keep them open, even if you don’t use them often. - Limit New Credit Applications Each application can cause a small dip in your score. Only apply for new credit when necessary. Check Your Credit Report Regularly - Review your report for errors or suspicious activity. You can get a free report annually at AnnualCreditReport.com. - Diversify Your Credit Mix Having different types of credit (like a credit card, auto loan, or mortgage) can help improve your score. - Pay Down Debt Strategically Focus on paying off high-interest debt first, and consider the snowball or avalanche method to stay motivated.

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    Opening Hours

    • SundayClosed
    • Monday 08:00 AM - 08:00 PM
    • Tuesday 08:00 AM - 08:00 PM
    • Wednesday 08:00 AM - 08:00 PM
    • Thursday 08:00 AM - 08:00 PM
    • Friday 08:00 AM - 08:00 PM
    • Saturday 08:00 AM - 12:00 PM

    I have a passion for financial planning and enjoy helping people achieve their goals by improving their financial literacy and security.
    As a licensed Life and Health Insurance Agent since 2022, I provide comprehensive solutions to protect and organize my clients’ financial futures.
    With over 10 years of experience in IT and expertise as a Project Manager Specialist, I bring a unique blend of technical and strategic skills to deliver well-rounded financial guidance.
    Tenho paixão por planejamento financeiro e gosto de ajudar pessoas a alcançarem seus objetivos, promovendo educação financeira e segurança patrimonial.
    Sou consultora financeira licenciada de seguros de vida desde 2022, oferecendo soluções completas para proteger e organizar o futuro financeiro dos meus clientes.
    Com mais de 10 anos de experiência na área de TI e atuação como especialista em gerenciamento de projetos, combino habilidades técnicas e estratégicas para oferecer uma consultoria financeira completa e personalizada.

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    Reviews (5)

    5.0 out of 5.0
    Experience 5.0
    Quality 5.0
    Value 5.0
    Recommended 5.0
    • Dorottya S. Loubani
      08/08/2025 at 10:23 AM

      I’ve worked with Smartly Financial Services a couple times and was very pleased with the results. Lidiane shown so much knowledge, professionalism and patient with all my needs.
      Highly recommend this service.

      Helpful Review 1
    • Cris Viana
      08/06/2025 at 7:18 PM

      Oi, Lidiane!
      Quero te agradecer de coração por ter despertado em mim algo tão importante: o hábito de economizar. Foi graças às suas orientações e à maneira como você fala sobre investimentos que eu tomei a decisão de começar…
      Tenho me esforçado bastante, mesmo com os desafios do dia a dia, porque entendi que isso é um presente que estou dando para o meu futuro.
      Você plantou essa semente e eu sou muito grata por isso. Que Deus continue te abençoando nesse trabalho tão necessário e transformador!

      Com carinho
      Cristiane

      Helpful Review 1
    • MARCIO MATTOS
      08/06/2025 at 4:06 PM

      My experience with Smartly was very interesting and of high quality.
      I had a complex situation where I needed to model a financial plan for a client and wanted to seek a second opinion. I was assisted by competent professionals who supported me greatly throughout the planning process. As a result, I was able to serve my client and exceed their expectations. I was completely satisfied with the services Smartly provided me.

      Helpful Review
    • Solange Barroso
      07/08/2025 at 12:45 PM

      “I’m very happy with the service provided by this company. From the start, they were attentive, clear in their explanations, and offered options that met my needs for protection and future planning. I would recommend them to anyone looking for security and peace of mind.”

      Helpful Review 2
      • Owner
        08/05/2025 at 9:50 PM

        Thank you so much for your kind words! I’m truly happy to know you felt supported and confident with the options we provided. It was a pleasure not only to assist with your financial protection but also to help your retirement planning—such an important step for your future. Always here for you! 💙 — Lidiane Roman

        Helpful Review
    • Erika Ferreira Bernardino
      06/23/2025 at 12:16 PM

      Com Muita gratidão agradeço a Lidiane pelo super atendimento comigo e minhas apolices que consegui através do atendimento diferenciado e atencioso dela . Super indico aos familiares e amigos . Precisamos de mais pessoas assim comprometidas e guerreiras no que faz !
      Obrigada Lidiane 🥰.

      Helpful Review 2
      • Owner
        08/05/2025 at 9:47 PM

        Muito obrigada pelas palavras tão carinhosas! Fico feliz em saber que pude ajudar com suas apólices e oferecer um atendimento que fez a diferença. Foi um prazer também apoiar sua família no planejamento financeiro para o college, garantindo que tudo estivesse alinhado com seus objetivos e possibilidades. Conte sempre comigo! 💙 Thank you so much for your kind words! I’m truly happy I could assist with your policies and provide the personalized support you needed. It was also a pleasure to help your family with college financial planning, making sure everything was aligned with your goals and budget. You can always count on me! 💙 Warm regards, Lidiane Roman

        Helpful Review

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